Influencer Marketing is the practice of building relationships, networks and brand’s using Social Media to help increase awareness. You may think I can easily do this myself with my own business or personal page. However with access to many large pages with large followings, this is a very effective way to help build brands or increase product awareness. Its also a great driver of traffic to websites, whether you have a landing page website or an online store. Influencer Marketing is very important when looking into digital marketing techniques.