Google Ads buys you the top of the page today. Done properly it pays for itself; done the way most accounts are set up, it quietly funds your competitors’ education.
AdWords was renamed Google Ads in 2018, and plenty of business owners still call it AdWords because that is what it was called when they first heard of it. PPC, pay per click, is the pricing model underneath it. All three names describe the same thing: you bid for a position, you pay when somebody clicks, and you keep paying for as long as you want the traffic.
That is the honest trade. Search engine optimisation earns a position over months and keeps working after you stop paying. Paid search buys the position this afternoon and stops the day the card declines. Most businesses need both, and they need to know which one they are spending on and why.
We run Google Ads for businesses across Melbourne. Search, Performance Max, remarketing and shopping where it fits, managed in house by the person you actually speak to.
Get A Free AuditAlmost every account we are handed is losing a meaningful share of its budget to the same handful of things. None of them are exotic, and all of them are fixable in the first fortnight.
Broad match will find you searches you never intended to buy. Without a negative keyword list built and maintained, a plumber ends up paying for “plumbing apprenticeship” and “how to fix a tap yourself”. This is the single most common leak and the fastest to plug.
If a form view counts as a conversion, or one enquiry fires three tags, every optimisation decision after that is made on bad numbers. We verify tracking end to end before touching bids, because everything downstream depends on it.
Left alone it will spend on brand searches you would have won for free, and on placements that never convert. It works well with brand exclusions, proper asset groups and a clean conversion signal. It works badly out of the box.
Sending paid traffic to a homepage is the most expensive habit in the account. The ad promises one thing, the page talks about everything, and the click is wasted. Match the page to the search and the same budget buys more.
Give us view access and we will go through the search terms, the tracking and the structure, then tell you straight what is working and what is being wasted. No charge, and no obligation.
Paid search is not set and forget. It is set, measure, cut, and repeat, and most of the gain comes from the cutting.
Conversion tracking, call tracking, and agreement on what counts as a lead. If a quote request and a newsletter signup both count as one conversion, the account will optimise towards the cheaper one and you will wonder where the enquiries went.
We agree a monthly number before anything runs, and the campaigns are built to spend inside it. Tight keyword groups, ad copy written for the search rather than the character limit, and landing pages that match what the ad promised.
This is where the money is. Search term reports every week, negatives added, losing keywords paused, budget moved to what is converting. An account usually gets cheaper per lead before it gets bigger.
New ad variants, new landing pages, bid strategy changes tested one at a time so you can tell what caused what. Reporting is one page: spend, leads, cost per lead, and what we changed.
Run in isolation, each one wastes something. SEO leaves you invisible for months while the pages earn their position. Paid search leaves you paying full price for searches you could rank for.
Run together they feed each other. Paid search tells you within weeks which keywords actually convert, which is the single most useful input into an SEO plan and normally takes months to learn otherwise. SEO then takes over the terms it can win, and the paid budget moves to the ones that are genuinely too competitive to earn.
That is why we quote them separately but plan them as one thing.
Get A Free Quote TodayNot every business needs all of these. Most need two or three, and the audit will say which.
The core of nearly every account. Somebody types what they want and you appear. Highest intent, easiest to measure, and where we start unless there is a reason not to.
Google’s automated campaign across search, shopping, display, YouTube and Gmail. Powerful with the right exclusions and signals, expensive without them.
For anyone selling products online. Most of the work is in the product feed rather than the campaign, which is where the wins hide.
The cheapest traffic you will buy, because these people have already been to your site. Usually the highest returning campaign in the account.
For trades and service businesses where a phone call is the conversion. Ads that lead with the number, tied to your Google Business Profile.
Built in house alongside the campaign. A page written for one search converts better than a homepage that has to serve everyone.
Nex Gen Digital Agency has been an absolute game changer for our business. From the very beginning, the team has been professional, responsive and genuinely invested in helping us grow rather than simply delivering a service and moving on for us at Unmatched Support Services. A special mention has to go to Paul Sera, who has honestly been a godsend and a saviour throughout the whole process. His knowledge, patience and willingness to go above and beyond have made a huge difference.
Second to none! Unbelievable service and could not recommend enough. They did incredible work in relation to our website and have always been readily available for any further assistance. Thank you Paul and team
Paul has always worked hard and gone above and beyond, seo working well, very happy with his service.
We prioritise results across all digital channels, delivering the best strategy to achieve your goals and increase sales.
Contact Us TodayThe questions we get asked most often, answered straight.
Google Ads. Google renamed AdWords in 2018, along with folding DoubleClick and Analytics 360 into the Google Marketing Platform. Plenty of people still say AdWords, and plenty still search for it, which is why this page uses both. The product is the same.
Enough to get meaningful data in a reasonable time, which depends entirely on what a click costs in your industry. A trade paying eight dollars a click needs a very different number to a lawyer paying forty. What matters more than the number is knowing your cost per lead and what a lead is worth to you. We work that out with you before anything goes live, and if the maths does not work we will say so.
Management is quoted separately from spend, and the spend goes to Google from your own account, not through us. That means you can see exactly what you paid Google and exactly what you paid us. Agencies that bundle the two make it very hard to tell whether the campaign or the fee is the expensive part.
You do. We build it in your name and we manage it under our agency access. If you leave, the account, the history, the conversion data and the learning stay with you. An agency that keeps the account on their own MCC and will not release it is holding your data hostage, and that arrangement is more common than it should be.
Traffic within hours of approval. Meaningful results take longer, because the first month is largely about finding out which searches are wasting money and cutting them. Most accounts get cheaper per lead in the second month than the first. Anyone promising a fixed cost per lead before looking at your market is guessing.
Usually both, starting with ads. Ads switch on immediately and, more usefully, tell you within weeks which keywords actually turn into enquiries. That is the most valuable input into an SEO plan and it normally takes months to learn any other way. SEO then takes over the terms it can realistically win, and the paid budget concentrates on the ones that are too competitive to earn.
Tell us where you are stuck. We will come back with a straight answer, a timeline and a fixed price. No jargon, no pressure.
