Create SEO-Friendly Blog Posts for Healthcare Industry

By: NGITC Support

So, you want to boost your hospital/medical centre growth using the right content marketing techniques, right?

Well, that’s the reason, you have landed right here, looking to optimise your content with the best SEO-friendly blog posts!

Remember that as a medical professional, your main focus is to provide relevant information so that patients can visit your hospital, ultimately enhancing your revenue.

But now the question arises- How is it going to happen?

Let’s face it!

If your target audience/patients are unable to find your blog post on the #1st page of SERP, it’s of no use. Thus, you will need a solid strategy for SEO for doctors to incorporate in your blogs so that you can achieve higher rankings and better organic traffic.

If you are unable to gain traction, then this post will provide you with some marketing tips and tricks to create SEO-friendly blog posts.

Let’s discuss them in detail!

1. Selecting the Right Keyword

Before you start creating a blog post, ensure you choose the list of keywords that you want to incorporate into your piece of content. Ensure you choose keywords that have high search volumes because they can help you rank higher on search engine result pages (SERPs). Try to use tools like “Google Keyword Planner” to find relevant and strong keywords for your medical content so that patients can easily find you on the internet, ultimately allowing you to enjoy increased traffic and better site visibility.

One of the major benefits of content marketing for small businesses is that not only it can help you reach a target audience but also target people living near the location.

2. Don’t Forget to Mix in Local Keywords

Though you have already searched potential keywords for your medical blog post, you cannot overlook the importance of additional local keywords. If you want to gain the best results using keywords, then you should try mixing local keywords within your article/blog. Using local keywords means you should use location-specific keywords in your content. For example, if you are using a keyword, i.e. “Surgery Recovery Services”, then you can add a city name like “Surgery recovery in Auckland” to gain maximum exposure.

3. Avoid Writing Duplicate Content

No matter whether you write a 500-word or 1000-word blog/article, ensure you write it all by yourself. Ensure you write error-free, plag-free, and grammatically correct content so that Google can find your content “the best” and will help it rank higher on search engine result pages. If you are writing a new post, ensure you write a 100% original post that is not copied from somewhere on the internet. On the other hand, if you, however, just rephrase it, then Google will find that it is not unique which will ultimately impact your site rankings.

4. Use Infographics and Images

When it comes to making your blog post look appealing, then nothing could match the importance of images and infographics. When you add a touch of visuals, your blog will look credible and your visitors will likely resonate with the services you are offering. Furthermore, adding images will be an added advantage and will make your site rank higher on Google and other search engines.

Conclusion

So, that’s all about the healthcare marketing tips to write an SEO-friendly blog post! Ensure you consider these tips to make your hospital/clinic site rank higher on Google.