Google is typically one of the first places patients visit when looking for a new dentist. But more than 488 million results appear when you search “dentist” on Google. How can you make it more likely that someone will locate your practice? Here’s when SEO for dentists comes in handy.
The umbrella term for strategies that help Google’s algorithm rank a website higher on the search engine result pages (SERPs) is “search engine optimisation,” or SEO. Prospective patients should benefit from SEO since it increases the likelihood that the results of their searches will be pertinent.
Strong SEO is also beneficial for your online presence because it will increase the traffic going to your website. Here’s how dental SEO may help you draw in more clients and why you should immediately start incorporating it into your internet marketing plan.
The most crucial step in assessing a dental SEO strategy is choosing the relevant keywords you want to rank for. Your dental practice will want to be as high up on the page as possible, as 75% of people only read the first page of Google results. The first step to a successful search engine optimisation plan is making innovative keyword selections and using them consistently throughout your website.
Dental practices tend to be hyper-local, in contrast to other businesses like e-commerce stores, which might make keyword research a little bit simpler.
When utilising Google’s Keyword Planner to do keyword research for a dental practice, we prefer to start by limiting the search area to the region the practise covers. This enables us to make sure that the metrics and search volume reflect the objectives we are attempting to achieve. Getting hyper-local will help us become more competitive, ensure we reach the proper audience, and avoid squandering any possibilities.
You can also include phrases like “root canal dentist” or “veneers dentist” to show that a patient is interested in something specific. By including the location, you can strengthen your keyword even further.
A fantastic strategy to target long-tail keywords, which are longer but more precise and give you a higher chance to stand out in a crowded market, is by using these kinds of keywords. Your site’s title, meta description, headers, subheadings, and URL should all contain your keywords.
The new Yellow Pages analogy can be useful for describing Google. All businesses that depend on local customers should have a local company listing, just as Yellow Pages.
A Google My Business account is one of the finest strategies to increase your local SEO presence. With this free account, your dental practice can submit all of your company’s details for Google’s search engine to index, including name, address, phone number, expert photographs, a description, and the business category.
You can also include your business hours and a website link. In contrast to the outdated Yellow Pages, a Google My Business account can also link to Google Maps so that patients can find your office’s location immediately or add a click-to-call feature for people using mobile devices.
Additionally, you can nudge current clients to post a Google review, which will appear on your page.
In addition to Yelp and Google My Business, we advise creating and optimising profiles on health-specific directories like Healthgrades and ZocDoc for dental SEO services in Melbourne.
Regardless of your business type, conducting SEO and optimizing your website accordingly is perhaps the starting point for improving your online presence. Moreover, a proper SEO strategy depends on a variety of things, including keyword research, keyword use, content strategy, and more.
Make sure that you have a fool-proof strategy that can help you get the needed online attention by ranking well on Google webpages.
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