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4 Reasons Why Video Marketing Can Benefit Your Business

By: NGITC Support

Are you looking for ways to increase engagement on your social media channels? Perhaps you believe your content is good, but it isn’t getting liked, shared and commented on enough due to low visibility.

This is where video marketing can help.

People love watching videos that entertain or teach something, then reading long blog posts. And with platforms such as Facebook and YouTube, you can reach a large audience with your video content and see exponential growth.

Here are four reasons why video marketing can help grow your business.

Videos Are Engaging And Shareable

Your customers are likelier to watch a short video than read a long blog post. And once they’ve watched it, they’re more likely to share it with others. This helps increase your reach and visibility, leading to more customers.

To ensure your videos are sharable, follow these tips:

  • Create educational videos: Teach your customers something new or show them how to do something.
  • Be entertaining: Use humour, tell a story or create an emotional connection
  • Make it short: Keep your videos under two minutes.
  • Include a call to action: Ask your viewers to like, share or comment on the video.

A digital media agency Melbourne can help create sharable videos.

You Can Reach A Large Audience

With platforms such as Facebook and YouTube, you can reach a large audience with your video content. YouTube is the second largest search engine after Google, so it’s a great way to increase your visibility. And with Facebook’s algorithm favouring video content, you’re more likely to reach people organically.

To make sure your videos are seen by as many people as possible, follow these tips:

  • Optimize your title and description: Write a catchy title and include relevant keywords in the description.
  • Use tags: Tags help categorize your video and make it easier for people to find.
  • Create transcripts: Transcripts of your videos are great for SEO purposes and help people who are hard of hearing or have difficulty understanding English.

Videos Are Great For SEO

Videos are great for SEO because they can help you rank higher in search engine results. This is because videos are often shared and liked, which signals to Google that your content is valuable.
To make sure your videos are helping your SEO efforts, follow these tips:

  • Include keywords: Include relevant keywords in your title and description so people can find your video.
  • Optimize your thumbnail: Choose a high-quality thumbnail that represents the video.
  • Create transcripts: Transcripts of your videos are great for SEO purposes and help people who are hard of hearing or have difficulty understanding English.

You can also contact SEO consultant Melbourne for professional help.

Videos Help Build Trust And Credibility

When people watch a video, they can get a sense of who you are and what your business is like. This can help build trust and credibility, leading to more customers.
To make sure your videos are building trust and credibility, follow these tips:

  • Be transparent: Show who you are and what your business is about.
  • Be professional: Use high-quality equipment and editing software.
  • Be consistent: Post videos regularly, so people know what to expect.

Final Word

Video marketing is a great way to increase engagement, reach a larger audience and build trust and credibility. By following the tips in this article, you can create videos that will benefit your business and help you achieve your marketing goals.

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